LOGO IN REAL LIFE. NOTES FOR A SOCIAL HISTORY OF VISUAL IDENTITY

This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates ...[Leer más]